Charging For A Teleseminar - Can It Be Done?
Sometimes you come across those business questions that just have you stumped or slow down your progress. Personally, this has happened to me, especially when I was just starting my online marketing business. Within this article I’m going to answer one question I had about teleseminars, hoping to help you with your business success.
Lets start with the question:
Can you charge for a teleseminar, or is it better give it away free then try and sell your products while on the call?
I like to do both - charge and do free calls. I’m going to give you a few things to think about here.
With the free call, you are going to get more people but they are less qualified. This means if you are looking to sell a product or service, they are not as good of a prospect as somebody who has paid for that particular call.
You can take a variety of stances on this situation. One method that I like doing is holding a free call, but giving people the opportunity to purchase the mp3 and transcripts right away as an up sell. The transcripts and mp3s aren’t given away because by selling them I am establishing a sense of value on those products. Often times I will put together a registration offer, something that will grab their attention right after they have registered. It may say something to the effect of, “Congratulations on your registration. Since you have just registered, there is a special offer available to you which includes getting the mp3 and transcripts for $10, would you like to take advantage of that?”
Basically, this is my up sell process. For $10, I provide them with the mp3 and transcripts and also let them know that once the call is finished the price will increase to $47, or however much you are going to sell it for. By buying it right away they will have the opportunity to save a lot of money and get a great deal, but it also allows me to build a sub list of qualified people.
At the same time, I am able to hit both markets. By providing the content for free, those people are able to receive the valuable information by joining me on the call. The only problem for them is it may be inconvenient because they have to be on the phone at that time in order to listen to the content.
Also, a sub list of of more qualified people is being built. These are the people who are willing to go into their wallet, take out the credit card and invest in materials they they see as being valuable, even if it is for only $10. For their first purchase, I don’t want to make it difficult and expensive because I just want to capture their information. Now this group of people know there is value in the mp3 and transcripts and in a sense I am training them to do the same for other calls in the future. They now know they can’t get them for free and if they want the value they will have to pay for it.
It won’t help your whole back end sales by giving everything away for free. This method has worked well for me to be able to qualify people and establish value where I can. If you do give your calls away for free, the freebie seekers needs will be taken care of, but sell the mp3 and transcripts at a higher price by offering a registration offer. Give it to them at a discounted price and let them know that after the call the price will rise dramatically, to whatever price you want.
Then at the same time you have also created a sub list of more qualified prospects. You could probably follow up with that sub list a lot harder than you could with your freebie seekers because they have expressed more of an interest based on the fact that they have proven that they will pull out their wallet.
You can charge for teleseminars as well as give them away for free. Both with leave you with different options, depending on what you are trying to sell and accomplish through your call.
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