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ClickBank Affiliate Income: Boost It Using Review Pages

by Ian Traynor

ClickBank is one of the largest sources of digital products, and some 10,000 merchants use ClickBank to sell their products.

From the merchants’ point of view, ClickBank makes it easy for them to sell. They don’t need to process credit cards themselves, and they don’t need to set up an affiliate scheme. ClickBank does both of these jobs for the merchant.

Affiliate marketers, too, like ClickBank a lot. With a free ClickBank account you can immediately start promoting any products sold through ClickBank, using a special ClickBank “hoplink” for each product. With most merchants rewarding you with at least 50% commission per sale, you’ll soon start making serious big bucks.

Sounds easy, doesn’t it! But life is never that simple. The truth is that most ClickBank affiliates make little or no money from promoting ClickBank products. Assuming that they’re not lazy and do actually put some effort in to promoting the products, they often go about it in the wrong way.

It’s not enough to use such methods as banner ads or links in your forum postings and emails. That’s not enough to persuade people to purchase through your link.

I want to show you a technique which has worked extremely well for me. It needs a little effort, but the rewards more than compensate for the work involved.

Writing Review Pages

You need to write a review for any product you want to promote as an affiliate. The purpose of the review is to “pre-sell” the product. You need to get people in a favorable frame of mind so that when they visit the sales page through your affiliate link, they are much more inclined to buy.

An increasing number of people, before they buy something, do a little research to find reviews of that product. They’ll type something like “review + product name” into Google. You can see for yourself how many reviews there are for a product by doing just that.

Unfortunately, many people, even though they realise the benefits of review pages, still make elementary errors.

Refining Your Product Review Page

1) Don’t fill your review with nothing but good points about the product. Find a few unimportant things that you don’t like. These, of course, should more than countered by the good things!

2) Don’t try to “sell” the product. The main purpose of the review page is to get people to click through to the merchants’s sales page through your affiliate link, ready to make a positive buying decision.

3) Don’t copy any of the wording used on the sales page. As soon as the visitor goes to the sales page and recognises some of the words which were on review page, your credibility goes out of the window!

4) You’ll be a lot more convincing if you have actually used (and liked) the product. You’ll find that you can frequently get a copy of the product from the merchant without having to pay for it. Just tell the merchant that you want to write a review of it.

5) If there are other competing products, write a “comparative review”. In this review you’ll be comparing the product you’re promoting with other less satisfactory products. If you use a “star rating system” (and I suggest that you do), your main product will, of course, rank higher than the others!

So now it’s time for you to start to put this strategy into action and increase your profits from selling ClickBank products. The tools in my ClickBank ToolKit are designed to make this strategy much easier to use.

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Friday, September 5th, 2008 Affiliate Programs

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