Search Engine Optimization For Tech Dummies
One of the best ways to get instant traffic to a web site is to pay the search engines to get listed, using “pay per click” advertising.
Using search engine optimization, you can make your web pages appear higher in the search engine results pages, so people will find you, and click over to your website, without having to pay the search engines a dime.
You may have heard of this Page Rank thing. It is a google score between 0 and 10, and the higher the number, the better your page is. No one really knows how PageRank is scored, not even Larry Page (one of the key guys at Google). I can show you some simple things you can do to get better search engine rankings, and a better Page Rank.
Interested? Lets get into the simple seo stuff you can do to get higher rankings, better Page Rank, and all that stuff.
1. Have other sites link to your pages using keywords.
I mean, do stuff to get other sites to point to your site, using a link phrase that people actually search for.
One way to do this is with article marketing (see my other articles). You simply write a short informative article, include an author box with a hyperlink back to your website, using a keyword you know people search for. Then you submit this article to many article directories.
2. Make sure your keyword is in the title tag.
The title tag is what you read at the very very top left of your browser. Make sure your keyword shows up there.
3. Put your keyword in your headline.
Your headline is the big text at the top of your page (normally). Your keyword should be in your headline.
4. Make sure other related keywords are on your page.
This means your page should be meaningful, and contain related words to whatever you are discussing.
5. Look at the source of your web page, and remove codes.
To look at your page in html mode, open it, and then right click and choose “view source”. What you are looking for is stuff that isn’t readable, like javascript code and “css” descriptions. Move that stuff into other files, and include it from your page. Get the help of a techie if you don’t get this part. Basically, you want Google and the other bots to read writing you can read, and nothing else. If the top of your page is filled with programming junk, you will not get ranked in the search engines.
6. Put the full link to your internal HTML pages.
This is quite easy, and just means of linking to the HTML page, you link to it like it was on another site, using the fully qualified domain name (that http colon slash slash stuff). When you do this, the search engines know that these other pages are worth indexing too.
7. Update your site frequently.
By keeping things new on your website, it means you have active dynamic content, which the search engines love. So keep things maintained and updated, and your rankings in the “SERPS” will rise steadily.
Put these steps to work, and you will see a remarkable improvement in your search engine marketing efforts. It is easy, once you know exactly what to do.
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