Affiliate Programs
ClickBank Affiliate Income: Boost It Using Review Pages
ClickBank is one of the largest sources of digital products, and some 10,000 merchants use ClickBank to sell their products.
From the merchants’ point of view, ClickBank makes it easy for them to sell. They don’t need to process credit cards themselves, and they don’t need to set up an affiliate scheme. ClickBank does both of these jobs for the merchant.
Affiliate marketers, too, like ClickBank a lot. With a free ClickBank account you can immediately start promoting any products sold through ClickBank, using a special ClickBank “hoplink” for each product. With most merchants rewarding you with at least 50% commission per sale, you’ll soon start making serious big bucks.
Sounds easy, doesn’t it! But life is never that simple. The truth is that most ClickBank affiliates make little or no money from promoting ClickBank products. Assuming that they’re not lazy and do actually put some effort in to promoting the products, they often go about it in the wrong way.
It’s not enough to use such methods as banner ads or links in your forum postings and emails. That’s not enough to persuade people to purchase through your link.
I want to show you a technique which has worked extremely well for me. It needs a little effort, but the rewards more than compensate for the work involved.
Writing Review Pages
You need to write a review for any product you want to promote as an affiliate. The purpose of the review is to “pre-sell” the product. You need to get people in a favorable frame of mind so that when they visit the sales page through your affiliate link, they are much more inclined to buy.
An increasing number of people, before they buy something, do a little research to find reviews of that product. They’ll type something like “review + product name” into Google. You can see for yourself how many reviews there are for a product by doing just that.
Unfortunately, many people, even though they realise the benefits of review pages, still make elementary errors.
Refining Your Product Review Page
1) Don’t fill your review with nothing but good points about the product. Find a few unimportant things that you don’t like. These, of course, should more than countered by the good things!
2) Don’t try to “sell” the product. The main purpose of the review page is to get people to click through to the merchants’s sales page through your affiliate link, ready to make a positive buying decision.
3) Don’t copy any of the wording used on the sales page. As soon as the visitor goes to the sales page and recognises some of the words which were on review page, your credibility goes out of the window!
4) You’ll be a lot more convincing if you have actually used (and liked) the product. You’ll find that you can frequently get a copy of the product from the merchant without having to pay for it. Just tell the merchant that you want to write a review of it.
5) If there are other competing products, write a “comparative review”. In this review you’ll be comparing the product you’re promoting with other less satisfactory products. If you use a “star rating system” (and I suggest that you do), your main product will, of course, rank higher than the others!
So now it’s time for you to start to put this strategy into action and increase your profits from selling ClickBank products. The tools in my ClickBank ToolKit are designed to make this strategy much easier to use.
Charging For A Teleseminar - Can It Be Done?
Sometimes you come across those business questions that just have you stumped or slow down your progress. Personally, this has happened to me, especially when I was just starting my online marketing business. Within this article I’m going to answer one question I had about teleseminars, hoping to help you with your business success.
Lets start with the question:
Can you charge for a teleseminar, or is it better give it away free then try and sell your products while on the call?
I like to do both - charge and do free calls. I’m going to give you a few things to think about here.
With the free call, you are going to get more people but they are less qualified. This means if you are looking to sell a product or service, they are not as good of a prospect as somebody who has paid for that particular call.
You can take a variety of stances on this situation. One method that I like doing is holding a free call, but giving people the opportunity to purchase the mp3 and transcripts right away as an up sell. The transcripts and mp3s aren’t given away because by selling them I am establishing a sense of value on those products. Often times I will put together a registration offer, something that will grab their attention right after they have registered. It may say something to the effect of, “Congratulations on your registration. Since you have just registered, there is a special offer available to you which includes getting the mp3 and transcripts for $10, would you like to take advantage of that?”
Basically, this is my up sell process. For $10, I provide them with the mp3 and transcripts and also let them know that once the call is finished the price will increase to $47, or however much you are going to sell it for. By buying it right away they will have the opportunity to save a lot of money and get a great deal, but it also allows me to build a sub list of qualified people.
At the same time, I am able to hit both markets. By providing the content for free, those people are able to receive the valuable information by joining me on the call. The only problem for them is it may be inconvenient because they have to be on the phone at that time in order to listen to the content.
Also, a sub list of of more qualified people is being built. These are the people who are willing to go into their wallet, take out the credit card and invest in materials they they see as being valuable, even if it is for only $10. For their first purchase, I don’t want to make it difficult and expensive because I just want to capture their information. Now this group of people know there is value in the mp3 and transcripts and in a sense I am training them to do the same for other calls in the future. They now know they can’t get them for free and if they want the value they will have to pay for it.
It won’t help your whole back end sales by giving everything away for free. This method has worked well for me to be able to qualify people and establish value where I can. If you do give your calls away for free, the freebie seekers needs will be taken care of, but sell the mp3 and transcripts at a higher price by offering a registration offer. Give it to them at a discounted price and let them know that after the call the price will rise dramatically, to whatever price you want.
Then at the same time you have also created a sub list of more qualified prospects. You could probably follow up with that sub list a lot harder than you could with your freebie seekers because they have expressed more of an interest based on the fact that they have proven that they will pull out their wallet.
You can charge for teleseminars as well as give them away for free. Both with leave you with different options, depending on what you are trying to sell and accomplish through your call.
To get more of your affiliate marketing questions answered and more, check out www.InstantBusinessAnswers.com
Easy and Quick Ways To Create A Product
Sometimes you come across those business questions that just have you stumped or slow down your progress. Personally, this has happened to me, especially when I was just starting my online marketing business. Within this article I’m going to answer two of the questions I had about creating products, hoping to help you with your business success.
Lets start with the first question:
If I am going to be doing a product launch that involves monthly send outs and teleseminar, how much lead time should I allow and how much of the product should I have finished before it is launched?
When it comes to product creation and lead time, I would give yourself as much as possible and the reason being is product creation for some reason, one way or another, always tends to take longer than you expect.
Let’s take for example a 12 month course. For that type of product I would give yourself a three to four month buffer and continue to stay that far ahead throughout the course as it goes along. By doing this you will keep yourself in a real safe zone.
That is the reality of product development, you never really know how long it will take you because of the unforeseen difficulties. It would be great to get products created really quickly, but usually there are hiccups along the way with delivery or packaging.
You have to make sure you give yourself a buffer zone so you will be able to get the product created as quick as possible. To just get the product completed and staying ahead should be your number one focus and keeping that buffer zone will help you do just that.
Here is second question:
If I’m an expert on a topic, what would be a really quick way to create a product?
There are a variety of ways to do this, even when you may not be an expert on the topic. A teleseminar series is a very easy and fast method of creating a product. From personal experience, I have just started selling courses for the first time as a a teleseminar series. From those calls I can then turn them into a series of products. Those calls that not been created before, but as soon as they were conducted, those calls were transcribed and a course was built from there.
This is very easy to do and you can do the same thing. Map out what kind of content you want to teach and put it into a modular format. I use this format a lot because it makes it very easy to create content. Pick major topics for individual modules, then within that you can cover all the strategies and methods within that topic. This allows you to crank out content very easily and quickly because you don’t have to have the material prepared ahead of time, just use the teleseminar calls to create the content.
Find out more answers to your product creation questions by checking out www.InstantBusinessAnswers.com
